Travel
Post-covid, the travel industry experienced a boom, and it hasn't declined since. This comes from the change in mindset of consumers who now prioritize experiences more than ever. Read more about how we successfully adapted to this shift leveraged data-driven marketing, automation, and omni-channel strategies to capture and retain travelers.
Challenge:
A regional travel brand wanted to capitalise on the post-covid travel demand, but no matter the increase in budget, wasn't able to gain much visibility and felt they weren't reaching high-intent users.
Approach:
Rebuilt their campaign structure through Search Ads 360's Inventory Management, which allowed for automated campaign creation and management, whilst delivering full visibility across every destination they serviced.
Introduced dynamic elements such as price on all ad copies at scale.
Updating match types to Exact and Broad, which allowed for efficiency and scale.
Results:
45%
Increase in Traffic
35%
Increase in Revenue
10%
Increase in CTR