E-commerce
The e-commerce landscape has become more competitive than ever, with advertisers like Temu and Amazon taking over, and with consumers expecting speed, convenience, and hyper-personalized experiences. Read more about how we rose above the noise with a targeted digital approach to improve ROI.
Challenge:
With rising competition in search auctions and budget limitations, winning every bid was unrealistic. The key was to prioritize smartly, identifying high-intent users and capitalizing on SEO strengths to drive efficient performance without inflating costs.
Approach:
Identified top-performing organic keywords with high business value.
Built segmented customer lists based on purchase frequency.
Informed paid bidding by upweighting low-ranking keywords for new users and downweighting high-ranking terms for returning users.
Results:
26%
Increase in Conversions
28%
Decrease in Cost Per Acquisition
12%
Increase in Organic Revenue